Infographic CV - Andrew J Baynes

15+

Years of Experience

Guiding enterprise clients through complex technology transformations by translating technical capabilities into clear, actionable business strategies for executive leadership.

Core Competencies

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AI & Cloud Strategy

📈

Business Case Development

🗣️

Executive Communication

🔄

Change Management

A Proven Track Record of Driving Growth

Territory Revenue Expansion

Engineered exponential growth by identifying untapped markets and aligning technology solutions with client business objectives at Softchoice.

Target Overachievement

Successfully scaled a 250-person sales division, overachieving revenue targets.

Sales Team Expansion

Coached and expanded a team of sales representatives using a strategic, data-driven approach.

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6 Reps

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12 Reps

Career Journey: From Execution to Strategy

Google

Strategic Enterprise Business Development

Advising global organizations on integrating Google Cloud into core business strategies to drive revenue and innovation.

Softchoice

Field Engagement & Expansion Manager

Developed GTM strategies and led a 250-person sales division through a period of rapid growth, exceeding all targets.

Softchoice

Cloud Services Architect

Pioneered the company's first SaaS/Cloud GTM strategy, establishing the company as a market leader in cloud adoption.

Softchoice

Enterprise Inside Corporate Account Manager

Managed key Canadian corporate accounts, consistently exceeding annual gross profit targets of over $1.5 million.

Current Projects & Certifications

🎓

Digital Analyst Certified Professional

Google (In Progress)

Actively completing certification to deepen expertise in data analysis, visualization, and digital strategy.

🌐

The808.org

Personal Project

Developing this interactive online resume as a practical application of my digital analytics and web development skills.

View Project →

My Strategic Framework for Tech Adoption

I utilize a proven framework to guide organizations from initial assessment to full-scale adoption, ensuring every technological investment is tied to measurable business value and a clear ROI.

1. Business Case Development

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2. GTM & Adoption Strategy

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3. Executive & Team Alignment

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4. ROI Realization

Summary

A seasoned technology strategist with over 15 years of experience guiding enterprise clients through complex technology transformations. Proven ability to translate the capabilities of cloud, SaaS, and emerging AI into clear, actionable business strategies for executive leadership. Adept at building the business case for technology adoption, fostering alignment between technical and business units, and ensuring new initiatives deliver measurable value and competitive advantage.

Professional Experience

Google

Strategic Enterprise Business Development | May 2025 – Present

Advise global and North American organizations on integrating Google Cloud into their core business and go-to-market strategies to drive revenue and innovation.
Develop strategic partnerships that enhance customer engagement and increase market share by identifying and articulating key opportunities for cloud adoption to executive stakeholders.

Career Break & Professional Development

Jan 2023 – May 2025

Oversaw a planned career break to manage a family relocation and the establishment of a new home.
This period was dedicated to continuous professional development, including the commencement of the Google Digital Analyst certification and the development of a personal portfolio project, the808.org.

Info-Tech Research Group

Director of Membership Service | Jan 2021 – Jan 2023

Guided enterprise members on IT strategy and digital transformation initiatives, providing research-backed advice to C-level executives.

Softchoice

Field Engagement & Expansion Manager | Jan 2017 – Jan 2020

Developed and executed the go-to-market (GTM) strategy for a 250-person sales division, overseeing key partner relationships and sales training.
Spearheaded a strategic growth initiative, successfully scaling the sales organization and overachieving revenue targets by 120% through a period of rapid change.
Engineered an 80% revenue increase in the Western Ontario territory (from $18M to $32M) and a 200% increase in Atlantic Canada.

Softchoice

Business Development - Cloud Services Architect | Jan 2012 – Jan 2014

Pioneered the company's inaugural SaaS/Cloud go-to-market strategy, establishing Softchoice as a market leader in cloud adoption.
Acted as a strategic advisor to enterprise clients across North America on their cloud adoption strategy.
Performance led to a nomination for the Okta Partner of the Year award (2014).

Softchoice

Enterprise Inside Corporate Account Manager | 2008 – 2012

Managed a portfolio of named Canadian corporate accounts, serving as their primary technology solutions advisor.
Consistently achieved and exceeded annual sales targets, delivering over $1.5 million in gross profit annually.
Provided vendor-agnostic solution sales, focusing on aligning IT infrastructure with core business objectives.

Core Competencies

AI & Cloud Strategy

Business Case Development

Executive Communication

Change Management

A Proven Track Record of Driving Growth

Territory Revenue Expansion

Target Overachievement

Sales Team Expansion

Career Journey: From Execution to Strategy

Google

Softchoice

Softchoice

Softchoice

Current Projects & Certifications

Digital Analyst Certified Professional

The808.org

My Strategic Framework for Tech Adoption

Summary

Professional Experience

Google

Career Break & Professional Development

Info-Tech Research Group

Softchoice

Softchoice

Softchoice

Education & Certifications